I'm sure this is going to raise some debate in the vinyl community!! Interesting (but not surprisingly) Kidrobot has worked with the Cartoon Network to provide the channel with a new ident and a rebrand. Working with Tristan Eaton they have created this 'new' generic shape called Noods. I personally think its lazy design which is simply a stretched Munny with a kinda lightbulb shaped head. However you can clearly see that its from the hands of Kidrobot, so from a marketing point of view its genius… Get them while they are young, Hook them in and get them spending! Does this devalue the high end of the 'art' based scene? Or does it capture children's imagination and encourage creativity? It really makes me wonder.
Kidrobot have taken quite a hammering in the past from fans who don't like this commercial direction, and whilst it was always quite separate they seemed to tread the balance between the two quite well. However I wonder how this cross over will be received.
I guess the question is do people that spend $200+ for a hoodie or a toy still want to wear/own it when children of 5 are sporting pencil cases, pens, rulers and bags with a similar if not same branding?
It’s an interesting debate for sure.
Here's the animations….. They are fun to watch and are definitely well produced... I look forward to reading your comments!
Monday, 23 February 2009
Kidrobot take over Childrens TV..
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5 comments:
I don't have a problem with it at all - my addiction is the toys and I chase the designs that float my boat - if kids can get pencil cases with kidrobot designs on them, all the better - maybe then I won't have to explain to the little buggers what they are and why I have them
Looking more broadly, I can only see complaints emerging from people who demand too much of a company that exists for reasons beyond satisfying their fans
It depends...a lot of the KR Apparel looks pretty childlike to me anyhow. No problem in having a commercial side and a collectable side so long as they have separate people working on it on unique projects.
When it starts crossing over between the two it gets lazy...almost as lazy as digital photos of toys on tees!
I guess we all naturally "age out" of stuff. When I look at the models wearing KR t-shirts on their shop page, I think, I could have fathered those kids. KIDrobot indeed.
I just don't understand the sudden coverage of this. I believe these 'Noods' spots have been broadcasted for well over a year now. Capacity should have pushed this when it was new. At least Tris WAS involved.
makes me think of the might muggs stuff :-.
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